I’m a Jedi Brand Master. I use the Force to design brands and identities—guiding ideas and creating clarity out of chaos. I’m inspired by pop art and music, and I absolutely love movies. One of my favorites is Star Wars, and I’m clearly obsessed with Jedi.
I’m most inspired by my unofficial mentor and business coach, Chris Do, and his methodical approach to design. By taking his courses and studying his content, I’ve built a stronger understanding of facilitation and brand strategy. I learned how to turn intuition into articulation—not just swing my lightsaber around.
Most of my journey has been in an in-house role, but I sense I’m needed elsewhere. Somewhere out there is a misguided brand in need of guidance and clarity, and I’d love to join a design agency to battle the dark side.
I’m most inspired by my unofficial mentor and business coach, Chris Do, and his methodical approach to design. By taking his courses and studying his content, I’ve built a stronger understanding of facilitation and brand strategy. I learned how to turn intuition into articulation—not just swing my lightsaber around.
Most of my journey has been in an in-house role, but I sense I’m needed elsewhere. Somewhere out there is a misguided brand in need of guidance and clarity, and I’d love to join a design agency to battle the dark side.